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Action assembly theory (AAT) is a communication theory that emphasizes psychological and social influences on human action. The goal is to examine and describe the links between the cognition and behavior – how an individual's thoughts get transformed into action. It was developed by John Greene.〔Em Griffen. ''A First Look at Communication Theory''. "Chapter 11: (Action Assembly Theory of John Greene )." McGraw-Hill.〕 == Definition == Action assembly theory describes the production of behavior in two essential processes: * the retrieval of procedural elements from long term memory, and * the organization of these elements to form an output representation of action to be taken. * Action Assembly Theory (AAT) seeks to explain message behavior (both verbal and nonverbal). AAT is a communication theory that emphasizes psychological and social influences on human action. The goal is to examine and describe the links between the cognition and behavior-how an individuals thoughts get transformed into action. According to the psychology wiki, AAT describes the production of behavior in two essential processes: the retrieval of procedural elements from long term memory, and the organization of these elements to form an output representation of action to be taken. For example, assembly is considered a top-to-bottom process that begins with more general strategy and goes to a more specific idea about communicating the specific message. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Action assembly theory」の詳細全文を読む スポンサード リンク
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